Professionals E-Magazine, November 2009
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Professionals Announcements
The New Adoption Month E-Magazine is Here!
If you're a regular subscriber to the AdoptionWeek.com Weekly E-Magazine, then you may be noticing some changes. One of the big changes is the name but in addition to the name change, we've made other great improvements that will help get you to the most up-to-date information available on our website for topics that interest you.
Each month, starting with this issue, you'll get a very abbreviated copy of the newly named Adoption Month E-Magazine in your inbox. This is a notification to let you know that we've published the most recent issue of the E-Magazine on our website for you to view. From that notification, you can click on the tab at the top of the page that best fits your interest and you'll be taken to the customized E-Magazine designed specifically for that topic.
Don't worry! The Adoption Month E-Magazine will have all of the same types of things the previous E-Magazine had, plus great new sections designed with you in mind. Please take a few minutes to check out the Adoption Month E-Magazine, then scroll to the bottom and send us your feedback!
We hope that you enjoy the new Adoption Month E-Magazine as much as we've enjoyed creating it for you.
We Have Space Available Now!
Interested in advertising in the Adoption Month E-Magazine? Contact Family Ads for information on pricing, guidelines and availability.
The Benefits of Targeted Marketing & Advertising
In an age when just about anyone can place advertising on their website via large advertising programs designed to place ads based on content, something that is often overlooked is the audience of the property where those ads routinely being placed. Non-targeted advertising in a market like adoption is an easy mistake to make, especially when words like adoption are used in so many different ways by so many different types of websites.
While pay-per-click advertising programs can be great for more generalized topics, the topic of adoption can often lead you to show your ads to non-targeted audiences, resulting in fewer clicks or even worse, fewer conversions.
For this reason, many single-scope websites offer ways for potential advertisers to buy advertising directly, bypassing the middle man, but also delivery highly targeted ads on relevant content related to the topic they specialize in.
Pay-per-click advertising through large scale advertising programs might seem like a financially sound alternative to working directly with single-scope websites for your advertising needs, but consider the overall cost per conversion and you might find that even some of the least expensive advertising packages offered on targeted websites provides for a far better return on investment than you originally thought.
To learn more about the effective marketing strategies offered on a variety of single-scope targeted websites on topics related to pregnancy, parenting, infertility and adoption, contact Family Ads.
Parent Profiles
Help birth parents find your couples!
List your families on Parent Profiles® and they get 30 days FREE!
Refer your couples to Parent Profiles to create an adoption profile today and they could start connecting with expectant and placing parents. Their profile will be featured on many of the biggest and most important adoption websites. In addition when completing the paperwork they can use code EAN and we will give qualified couples 30 days free.*
*Contact ParentProfiles.com for details.
The information and links displayed above relate to profile posting services provided on the ParentProfiles.com web site, which is a service of Adoption Profiles, L.L.C., who sponsors this section and is solely responsible for its content.
Professionals Community, News & Events
Connect with other Adoption and Foster professionals with the Adoption Professionals Forums. These private forums allow professionals to interact with one another securely. For more information on gaining access to these forums, including access requirements, please contact Family Ads to register.
U.S. Department of State - Hague Accreditation Required to Process China Adoptions
U.S. Department of State - The Ad Council & HHS join forces to promote the adoption of African American children from the US Foster Care System
Adoption Professionals
Have an event to promote? The Adoption Events Calendar is a place to get the word out about your event. You can list as many free non-marketing events as you'd like at no charge, or for just $99 / year you can post up to 4 marketing events each month. That's less than $2.07 per event! Each paid event is promoted in the monthly emagazine, our events calendar and the Adoption Forums.
Remember, events that are non-marketing in nature and are free to the public can be added to the calendar at no charge. Get started today by registering for an account and adding your event.
Professionals Tip of the Month
One of the top pieces of advice typically given to hopeful adoptive parents from seasoned adoptive parents is to work with a professional who has a transparent process, with good communication, and post-adoption resources for all sides of the triad. One way you can make your service stand out above the rest is to offer a results-based process that is communicated to everyone involved, in a manner that welcomes and encourages questions and feedback. Additionally, for many, the adoption journey doesn't end at finalization. Creating a support-based post-adoption program that offers information, resources, and support for those involved in adoptions can make a difference when potential clients are researching their options.
In Your Words
In Your Words is the newest section of the e-magazine for many of you. Those of you who read the weekly version are accustomed to seeing the "Speak Out" section of each issue, but for those of you touched in other ways, the "In Your Words" section is a brand new addition. This section is your place to speak your mind and talk about matters that are important to you. Do you have a question that you'd like to pose to others with similar adoption interest? Do you have feedback for us? The In Your Words section is just the place to do that.
Since this is our first issue, we didn't have anything to share in this issue, but we look forward to hearing from you for our next issue.
Share Your Thoughts with Us
Have something to share in the next issue of the emag? Please use the form below to tell us about your thoughts, comments, experiences, feedback, etc. Your submission may appear in an upcoming issue of the emag.
